Posted: February 1, 2011 by NattieLiz in Boston Celtics, Los Angeles Lakers, NIKE

The Los Angles Lakers battled it out with the Boston Celtics last Sunday and fell short. But for me the main event was not the Game itself, it was the event held afterwards, Nike’s introduction of the new K.O.B.E. Line. Nike decided to create 3 different kind of Kobe VI for the different neighborhoods in So Cal: East LA, The OC, and Hollywood.

The Launch came with a very cool new Nike productions Movie. “The Black Mamba” is a 7 minute film created by Nike and Directed by Robert Rodriguez, starring Kobe Bryant, Kanye West, and Bruce Willis. This is a MAJOR marketing campaign for Nike to spread the word about the new K.O.B.E Line.¬† K.O.B.E. stands for: K.now, O.riginate, B.attle, E.levate.


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