Archive for the ‘NIKE’ Category

K.O.B.E

Posted: February 1, 2011 by NattieLiz in Boston Celtics, Los Angeles Lakers, NIKE

The Los Angles Lakers battled it out with the Boston Celtics last Sunday and fell short. But for me the main event was not the Game itself, it was the event held afterwards, Nike’s introduction of the new K.O.B.E. Line. Nike decided to create 3 different kind of Kobe VI for the different neighborhoods in So Cal: East LA, The OC, and Hollywood.

The Launch came with a very cool new Nike productions Movie. “The Black Mamba” is a 7 minute film created by Nike and Directed by Robert Rodriguez, starring Kobe Bryant, Kanye West, and Bruce Willis. This is a MAJOR marketing campaign for Nike to spread the word about the new K.O.B.E Line.  K.O.B.E. stands for: K.now, O.riginate, B.attle, E.levate.

Advertisements

2012: NIKE’S NFL TAKEOVER

Posted: January 9, 2011 by NattieLiz in NFL, NIKE

In 2012 Nike will be taking over the NFL clothing contracts. That’s right Reebok, Get ta steppin’! because Nike is going to come in and as DJ Khaled would say, “WE TAKIN OVER!!”. There are prototypes circling the web right now, and whether they are real or fake, they are definitely DOPE!

Here are just a few: